Evolving Content Approach
Need: Like many brands, the Sanford Underground Research facility faced the COVID-19 pandemic and the unique way to continue engaging constituents. We turned to livestreaming to keep our audience engaged.
Social Story Telling
Need: A dynamic approach to Instagram and Snapchat stories.
Our social strategy has evolved seeing that more and more users follow brands only in the story and highlight views. We took the approach to putting together a more comprehensive look at events for story use.
Incorporating video, photo and graphics into the content to give users more insights into what the event looked and felt like.
Need: An outlet for University faculty and staff to explain complex research and campus changes.
The University of South Dakota struggled with a solution for Faculty and Staff to have an outlet for technical and long-form information. While the information needs to be promoted and campus constituents are interested , we found that video content did not serve them.
Through research, I discovered not many universities capitalized on podcasting.
We implemented our own university podcast named “Credit Hour” to be a solution for them. In the six months, we had over ten thousand downloads.